Success factors for environmentally sustainable product innovation
Book chapter, 2020
The growing awareness of environmental sustainability has fully reached business reality. Consumers and companies alike are looking for alternatives to mitigate pressing environmental demands resulting from continuous population and economic growth. At the same time, companies must deal with an increasingly competitive scenario in which innovation is regarded as a survival requirement in most markets. It is thus clear that systematic academic research is paramount to guiding companies to succeed in environmentally sustainable product innovation. In this context, this chapter consolidates extant research and aggregate findings of different studies on environmentally sustainable product innovation through an interpretative framework of published literature on the topic and map critical success factors that drive product innovation developed with this new logic of production and consumption.