Behind the fish market facade
Journal article, 2009
Fish is often referred to as a commodity because it is a simple product wherein variety occurs naturally in
terms of size and species. In other words, a far cry from a hi-tech product which would conventionally be
assumed to involve much more direct and elaborate contact between buyers and sellers. This paper uses two
fish market cases, one local and one national, to argue that the interaction in these markets has significant
content (substance) and that the markets are, therefore, more organized than would be supposed. The cases are
analysed using a research tool which has been developed to characterize variety in interaction.