Second wind for exploitation: Pursuing high degrees of product and process innovativeness in mature industries
Artikel i vetenskaplig tidskrift, 2019

This paper investigates to what extent and how an exploitation-oriented innovation logic can enable innovations characterised by a high degree of newness. The paper is based on an embedded case study of 11 innovation initiatives by the Swedish pulp and paper companies and uses a multi-dimensional framework that takes into account both product and process innovation dimensions as well as multiple stages in the value chain. The results show that the studied initiatives are characterised by new to the companies or new to the industry products and processes in the primary or final steps in the value chain (or both). It is also shown that such high degrees of novelty can be the result of an exploitation innovation logic, where novelty is enabled and facilitated by unchanged or slightly modified products and processes in other parts of the value chain. It can therefore be concluded that exploitation strategies can contribute to more than incremental innovation outcomes and, consequently, that mature industries hold considerably higher innovation potential than the previous literature assumes.

Mature industries

Process innovation

Exploitation

Pulp and paper industry

Product innovation

Innovation initiatives

supply chain

Författare

Ksenia Onufrey

Linköpings universitet

Anna Bergek

Chalmers, Teknikens ekonomi och organisation, Miljösystemanalys

Technovation

0166-4972 (ISSN)

Ämneskategorier

Annan maskinteknik

Företagsekonomi

Drivkrafter

Innovation och entreprenörskap

DOI

10.1016/j.technovation.2019.02.004

Mer information

Senast uppdaterat

2019-06-17