Communication Strategies

Report, 2010

The goal of InPro is to transform the early design phase (ED) in construction by the development of an open information environment (OIE) for knowledge-based collaborative processes throughout the lifecycle of a building (LC), assuming the ED phase the cooperation from its start to its end of many actors with a common goal. The aim of Work Package 1 is to analyse thoroughly the traditional ways of working and their cultural, technical and economic reasons. This way we gather clues and means to change attitudes and raise the stakeholder’s awareness for a need of change. The RTD work results in new customer-centred business concepts and key performance indicators that allow companies and managers to monitor development and change. The aim of D11 “Communication strategies” (T1.4 "Strategies for take-up”) is to develop strategies for the quick take-up of an open and collaborative information environment with its model-based processes throughout the European construction sector. Main focus of this task is to influence the human behaviour and bias all stakeholders in a positive way towards model-based working. This includes the development of use cases for winwin situations for distributed business processes and building project realisation in cooperation. This is developed into the “To-Be"-scenario for model-based working, including job descriptions, overview of technical infrastructure, and strategies for implementation and training. This deliverable is concerned with identifying what and which roles are those that need to be changed or motivated to support the change in order to move towards a more desirable state and improve organisational effectiveness. The first part of this document describes concepts for the take-up necessary strategies, examining change. Change should happen in three levels: project, company and industry level. Roles and responsibilities are described as they are in the present (the so called “As-Is” situation) as well as in the future InPro environment (the so called “To-Be” situation). The second part presents the results which stakeholder can be an initiator or a driver of the change from demonstrations of KPs and from the viewpoint of client. At the end of the second part, strategies to implement in a short-term are determined. The findings of D11 “Communication strategies” consist of: Changes need to be implemented starting at project level and continued by spreading to company and industry level Main changes required at project level: technology, staff and training, a commitment among project team members to collaboration Main changes required at company level: staffing needs, project organisation and company wide information use contained in the building model Main changes required at industry level: establishment of European boundary conditions to an Open Information Environment (OIE) work The main affected roles are: client, project manager, architect and contractor New roles are: model manager and main actor Main beneficiaries of change from KPs demonstrations and several studies viewpoint input are: client, designers and contractors Main initiators of change from client viewpoint input are: client and designers Main drivers of change from KPs demonstrations and client viewpoint input are: client, managers and consultants