Using Product Innovation as Eco-Branding to Encourage Sustainable Lifestyles – An Exploratory Student Approach to Business Strategy
Paper in proceeding, 2011
product innovation
business strategy
sustainable lifestyles
Branding
communicating sustainability
Author
Anneli Selvefors
Chalmers, Product and Production Development, Design and Human Factors
Ulrike Rahe
Chalmers, Product and Production Development, Design and Human Factors
Toni-Matti Karjalainen
Proceedings of the 13th International Conference on Engineering and Product Design Education. 8-9 September 2011, London.
337-342
978-1-904670-33-9 (ISBN)
Driving Forces
Sustainable development
Innovation and entrepreneurship
Subject Categories
Other Social Sciences not elsewhere specified
ISBN
978-1-904670-33-9