Continuous innovation and improvement of product platforms
Journal article, 2011
Product platforms are applied in order to increase the stability of the product architecture and to reap benefits of scale and scope. However, many firms face a dynamic environment with quickly changing market demands. In such an environment, firms may have to continuously renew and improve their product platforms to achieve desired flexibility. The modifications comprise two types of innovations, component as well as architectural innovations. Combining these types to simultaneously achieve stability and strategic flexibility demands continuous innovation capability. This paper provides a viable approach to coordinate architectural and component innovations. The paper is based on a case study of an international truck manufacturer. Two major issues, decision-making and the management of knowledge, stand out as important for realising continuous innovation and improvement of product platforms. Moreover, product platform management needs to consider modularity and its related economies of substitution.
component innovation
modularity
continuous innovation capability
management
stability
knowledge
architectural innovation
design
decision making
improvement
modularity
firm
management of knowledge
dynamic environment
flexibility
strategic flexibility
product platforms
strategies
product architecture
family
Author
Maximilian Pasche
Chalmers, Technology Management and Economics, Supply and Operations Management
M. Magnusson
Royal Institute of Technology (KTH)
International Journal of Technology Management
0267-5730 (ISSN) 1741-5276 (eISSN)
Vol. 56 2-4 256-271Subject Categories
Production Engineering, Human Work Science and Ergonomics
DOI
10.1504/IJTM.2011.042986