Towards more intertwined innovation types: innovation through experience design focusing on customer interactions
Book chapter, 2013
Author
Dorthe Eide
Lena Mossberg
University of Gothenburg
The Swedish Foundation for Strategic Environmental Research (Mistra)
Handbook on the experience economy / edited by Jon Sundbo, Flemming Sørensen.
248-268
9781781004210 (ISBN)
Subject Categories (SSIF 2011)
Business Administration
ISBN
9781781004210