Strategic Design through Brand Contextualization.
Paper in proceeding, 2013
storytelling
narratives
product design
Branding
bike-sharing
Author
Toni-Matti Karjalainen
Alexandros Nikitas
The Swedish Foundation for Strategic Environmental Research (Mistra)
Chalmers, Product and Production Development, Design and Human Factors
University of Gothenburg
Ulrike Rahe
University of Gothenburg
Chalmers, Product and Production Development, Design and Human Factors
The Swedish Foundation for Strategic Environmental Research (Mistra)
5th International Congress of International Association of Societies of Design Research, August 2013, Tokyo, Japan.
Subject Categories (SSIF 2011)
Production Engineering, Human Work Science and Ergonomics
Other Engineering and Technologies
Transport Systems and Logistics
Areas of Advance
Transport
Building Futures (2010-2018)
Production
Learning and teaching
Pedagogical work