Strategic Design through Brand Contextualization.
Paper in proceeding, 2013
product design
bike-sharing
narratives
Branding
storytelling
Author
Toni-Matti Karjalainen
Alexandros Nikitas
Mistra Urban Futures
University of Gothenburg
Chalmers, Product and Production Development, Design and Human Factors
Ulrike Rahe
Chalmers, Product and Production Development, Design and Human Factors
Mistra Urban Futures
University of Gothenburg
5th International Congress of International Association of Societies of Design Research, August 2013, Tokyo, Japan.
Subject Categories
Production Engineering, Human Work Science and Ergonomics
Other Engineering and Technologies
Transport Systems and Logistics
Areas of Advance
Transport
Building Futures (2010-2018)
Production
Learning and teaching
Pedagogical work