From product through service and solution to performance: Value propositions, interaction patterns and capabilities.
Other conference contribution, 2013
Author
Henrik Agndal
University of Gothenburg
Benedikte Borgström
Chalmers, Technology Management and Economics, Industrial Marketing
Veronika Pereseina
Naples Forum on Services, Naples, 18-21 June 2013
Subject Categories (SSIF 2011)
Economics and Business
Business Administration