Developing PSS Concepts from Traditional Product Sales Situation: The Use of Business Model Canvas
Paper in proceedings, 2013

In recent years there has been growing interest in utilizing a product-service system (PSS) approach when developing products and services in order to arrive at a business model focused on selling function or availability instead of physi-cal products. However, the complex nature of PSS development has left many manufacturers still struggling to arrive at PSS concepts out of their traditional product sales situation in early design phases. The purpose of this paper is to propose an approach using the Business Model Canvas which could help manufacturers in the transition towards PSS development by articulating key business elements in developing and analyzing PSS concepts evolving from their traditional product sales situation. The paper presents preliminary findings from the aerospace industry and discusses the evolution of key business elements for PSS concepts from traditional product sales situation using the Business Model Canvas. Finally, the potential benefits of using the Business Model Canvas in a PSS context are discussed.

PSS design

Business Model Canvas

Value Creation

Business Development

Product-Service System

Aerospace Industry

Author

Johanna Wallin

Chalmers, Product and Production Development

Koteshwar Chirumalla

Thompson Anthony

Proceedings of the 5th CIRP International Conference on Industrial Product-Service Systems, Bochum, Germany, April 14th-15th, 2013

Subject Categories

Other Mechanical Engineering

Driving Forces

Innovation and entrepreneurship