Exploring reverse innovation - A study of a truck OEM in India
Paper in proceedings, 2014

Author

Lars Bankvall

Chalmers, Technology Management and Economics, Industrial Marketing

Frida Lind

Chalmers, Technology Management and Economics, Industrial Marketing

IMP Conference, Bordeaux, September 4-6, 2014

Subject Categories

Other Mechanical Engineering

Areas of Advance

Transport

Driving Forces

Innovation and entrepreneurship

More information

Created

10/6/2017