Exploring reverse innovation - A study of a truck OEM in India
Paper in proceeding, 2014
Author
Lars Bankvall
Chalmers, Technology Management and Economics, Industrial Marketing
Frida Lind
Chalmers, Technology Management and Economics, Industrial Marketing
IMP Conference, Bordeaux, September 4-6, 2014
Subject Categories (SSIF 2011)
Other Mechanical Engineering
Areas of Advance
Transport
Driving Forces
Innovation and entrepreneurship