Differentiation of Distribution - A Challenge for Manufacturers of Industrial Goods
Magazine article, 1997
Author
Lars-Erik Gadde
Chalmers, Department of Industrial Marketing
In Sidin, S. and Manrai, A. (eds) Proceedings of the 8th Biennial World Marketing Congress, pp. 1-5. Kuala Lumpur, June
1-5
Subject Categories
Other Mechanical Engineering