Mobile Usability: Experiences From Iran and Turkey
Journal article, 2013

In this article, a country specific comparative mobile usability study is presented, using Iran and Turkey as the two chosen emerging/emergent nation exemplars of smartphone usage and adoption. In a focus group study, three mobile applications were selected by first-time users of smartphones. In both countries, the music player application was tested, wherein common patterns of accessing and sorting songs emerged. Whereas the Iranian users appeared to be more interested in social networking via use of an SMS service, the Turkish users tended to prefer to apply hierarchies to their own daily personal contacts. The results and analysis establish the existence of country specific issues and concerns, as well as reveal generic usability issues. The article concludes that the source of these issues is most likely due to a combination of certain contextual features endemic to both Iran and Turkey, not only to ethnic, religious, or cultural issues.

Mobile Usability

Country-specific Design

Emerging Markets

Cultural Models




Smart Phones


Bijan Aryana

Norwegian University of Science and Technology (NTNU)

Torkil Clemmensen

Copenhagen Business School (CBS)

International Journal of Human-Computer Interaction

1044-7318 (ISSN) 1532-7590 (eISSN)

Vol. 29 4 220-242

Areas of Advance

Information and Communication Technology

Subject Categories

Human Aspects of ICT

Human Computer Interaction

Computer Science



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