Understanding light. A study on the perceived quality of car exterior lighting and interior illumination
Paper in proceedings, 2020

Illumination, or lighting, is one of the complex product attributes that significantly influences the perception of any motor vehicle. Car manufacturers are aiming to create a meaningful experience induced by the vehicle’s lighting. This study seeks a deeper understanding of customer preferences regarding the perceived quality of illumination. We applied the Perceived Quality Attributes Importance Ranking (PQAIR) methodology to understand the importance of perceived quality attributes related to the lighting perception. The approach was tested on 79 respondents and was performed in collaboration with China Euro Vehicle Technology (CEVT). Our results contribute to the effectiveness of the design processes in the early product development phases.



perceived quality

Product Development




Kostas Stylidis

Chalmers, Industrial and Materials Science, Product Development

Anna Woxlin

Chalmers, Industrial and Materials Science

Louise Siljefalk

China-Euro Vehicle Technology (CEVT) AB

Emelie Heimersson

China-Euro Vehicle Technology (CEVT) AB

Rikard Söderberg

Chalmers, Industrial and Materials Science

Procedia CIRP

22128271 (ISSN)

Vol. 93 1340-1345

53rd CIRP Conference on Manufacturing Systems 2020: 53rd CIRP Conference on Manufacturing Systems
Chicago, USA,

Areas of Advance


Subject Categories

Other Engineering and Technologies not elsewhere specified

Other Materials Engineering

Vehicle Engineering



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