Management action in developing market orientation: a report from a customer knowledge project at Volvo Cars
Journal article, 2004
management action
market orientation
organizational change
implementation
Author
Sofia Börjesson
Project Management
Fredrik Dahlsten
Volvo Cars
Project Management
Journal of Change Management
1469-7017 (ISSN) 1479-1811 (eISSN)
Vol. 4 2 141-154Subject Categories
Work Sciences
Social Sciences Interdisciplinary
Business Administration
DOI
10.1080/1469701042000223568