Identification of Technology Integration Challenges at Two Global Automotive OEMs
Paper in proceeding, 2020

Platform design has been firmly established in the automotive industry as a strategy to provide wider product variety while maintaining cost effective production. But this strategy can struggle to keep up with the pace and nature of emerging technologies. This paper reviews the existing approaches to modelling product platforms, and showcases the challenges at OEMs introducing new technological innovations in their platforms. A gap is identified in the methods to assess the ability of existing platforms to integrate new technologies whenever they become available.

product platform

technology development

product architecture


decision making


Iñigo Alonso Fernandez

Chalmers, Industrial and Materials Science, Product Development

Massimo Panarotto

Chalmers, Industrial and Materials Science, Product Development

Ola Isaksson

Chalmers, Industrial and Materials Science, Product Development

Proceedings of the Design Society: DESIGN Conference

26337762 (ISSN)

Vol. 1 2245-2254

16th International Design Conference, Design 2020
Cavtat, Croatia,

VISP - Value and flexibility Impact analysis for Sustainable Production

FFI - Strategic Vehicle Research and Innovation (2018-02692), 2018-10-01 -- 2022-09-30.

VINNOVA (2018-02692), 2018-10-01 -- 2022-09-30.

Subject Categories

Production Engineering, Human Work Science and Ergonomics

Other Mechanical Engineering

Other Engineering and Technologies not elsewhere specified

Vehicle Engineering

Driving Forces

Sustainable development

Areas of Advance





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