Preliminary study on perceived comfort of car seats: A quantitative approach to visual cues
Paper in proceeding, 2021

The automotive industry is transitioning towards a more digital future - not just the digitalization of the product itself but also the process of customer interaction, such as during the product selection process. In the product selection process, companies are enabled to collect and analyze large amounts of customer and usage data but are also challenged to understand the gathered digital data. In designing physical components, analyzing, and understanding such data can provide a competitive advantage. In gaining deeper insight into the digital selection process of cars and for understanding customers preferences related to perceived comfort of car seats, we applied a visual appearance study by presenting digital information of physical components.

Best-Worst-Scaling

Perceived Comfort

Car Seats

Visual Appearance

Author

Bastian Quattelbaum

Hochschule Niederrhein

Kostas Stylidis

Chalmers, Industrial and Materials Science, Product Development

Alina Braun

Geely Design

Rikard Söderberg

Chalmers, Industrial and Materials Science

Procedia CIRP

22128271 (eISSN)

Vol. 104 116-121

54th CIRP Conference on Manufacturing Ssystems, CMS 2021
Patras, Greece,

Subject Categories

Media and Communication Technology

Production Engineering, Human Work Science and Ergonomics

Media Engineering

DOI

10.1016/j.procir.2021.11.020

More information

Latest update

1/10/2022