Perceived Quality Attributes Importance Ranking Methodology in the Automotive Industry: A Case Study on Geometry Appearance Attributes at CEVT
Paper in proceeding, 2022
Implementation of methods for perceived quality evaluation is an integral part of the automotive manufacturers' strategic development plans. The correct definition of perceived quality requirements is one of the significant factors influencing customer's purchase intention. This study seeks to understand how customers perceive and prioritize attributes that are associated with the geometrical and materials quality of a premium car market segment. We applied the Perceived Quality Attributes Importance Ranking (PQAIR) methodology to understand the importance of different perceived quality attributes form a customer perspective. Such an understanding can contribute to the effectiveness of the design processes in the early product development phases. This approach is tested on 144 respondents representing customer's target group and performed in collaboration with China Euro Vehicle Technology (CEVT) technical experts. Our results verify the rationality and feasibility of the applied method and indicate the improvement of engineering practices regarding complex product development.
automotive
design
pqair
perceived quality
product development
Author
Kostas Stylidis
Chalmers, Industrial and Materials Science, Product Development
University West
Bastian Quattelbaum
Hochschule Niederrhein
Dag Henrik Bergsjö
Chalmers, Industrial and Materials Science, Product Development
Ebba Hellberg
Customer Attributes Department
Student at Chalmers
Oskar Lundström
Customer Attributes Department
Student at Chalmers
Louise Siljefalk
Customer Attributes Department
Emelie Heimersson
Customer Attributes Department
Rikard Söderberg
Chalmers, Industrial and Materials Science, Product Development
Procedia CIRP
22128271 (eISSN)
Vol. 107 1559-1564
55th CIRP Conference on Manufacturing Systems, CIRP CMS 2022
Lugano, Switzerland,
Lugano, Switzerland,
Subject Categories
Production Engineering, Human Work Science and Ergonomics
Other Mechanical Engineering
Reliability and Maintenance
DOI
10.1016/j.procir.2022.05.191