From Business Model to Contribution Model

Book chapter, 2023

A successful business is increasingly concerned with comprehending the challenges and opportunities associated with society’s shift towards sustainability. However, current business model innovation fails to embrace the sustainability dimensions sufficiently. Many organizations lack a process that allows them generate entirely new and viable alternatives for business models. Sustainable development and its three-dimensional framework significantly impact most businesses’ re-organization. The complexity of balancing the economic, environmental, and social dimensions of sustainable development signals the need for a new business model. In this conceptual paper, the authors discuss possible transitioning from the business model to the contribution model, where the value ecosystem and value exchange plays a defining role.