Perceived Comfort of Car Seats: A Research Methodology to Visual Cues Evaluation
Paper in proceeding, 2023

The automotive industry is transitioning toward a more digital future. Not just in the form of digitalization of the product itself but also in the process of customer interaction, e.g., during product selection. These trends facilitate advanced manufacturing processes as well as new product designs. The interaction with design also includes an online buying experience, where customers explore and purchase a car with a digital reference to a physical vehicle. Research on customers’ perception of car seat comfort is limited. To better understand customer preferences related to the perceived comfort of car seats, we applied a visual appearance study by presenting exclusively digital information for physical components. In this study, we reflect on the visual appearance of the driver seats for entry segment car market vehicles, such as Opel Corsa, Renault Clio, Toyota Aygo, Fiat 500, and Ford Fiesta. We used the Geely Haoyue driver seat as a control point because of its premium quality and execution. To fulfill the study’s objectives, we implemented a quantitative survey with 164 respondents from Germany and Sweden. According to our hypothesis, respondents should be able to understand car seat features related to comfort just by looking at them.

car seats

design

perceived comfort

automotive

seat comfort

perceived quality

visual appearance

Product Development

Author

Kostas Stylidis

Chalmers, Industrial and Materials Science, Product Development

Bastian Quattelbaum

Hochschule Niederrhein

Cyriel Diels

Royal College of Art

Alina Braun

Geely Design

Florian Konrad

Geely Design

Smart Innovation, Systems and Technologies

2190-3018 (ISSN) 2190-3026 (eISSN)

Vol. 346 243-256
978-981-99-0427-3 (ISBN)

International Conference on Research into Design
Bangalore , India,

Subject Categories

Mechanical Engineering

Production Engineering, Human Work Science and Ergonomics

Materials Engineering

Other Engineering and Technologies

Driving Forces

Sustainable development

Innovation and entrepreneurship

Areas of Advance

Production

Materials Science

DOI

10.1007/978-981-99-0428-0_21

More information

Latest update

11/28/2024