Felicitous design concept: harmonising marketing and design on product, process and strategy levels
Journal article, 2019
existing theories, in particular, Societal Marketing and Persuasive Design. It aims to represent the way that marketing and design cooperate on multiple realms including product, process and strategy.
Modes of Persuasion
1460-6925 (ISSN)Vol. 22 supl. 1 2247-2250