MASIT+: Industrialization of service - data and methods
Research Project , 2010 – 2011


The project addresses the task of taking a service concept from service idea to commercialised, profitable service, specifically in a manufacturing firm context. This project addresses these issues:

1.What approach do manufacturing firms adopt today when they develop new service ideas towards commercialisation? What challenges are experienced?

2.What kind of data and method support is needed at different decision points of the service development process, and how do these differ from the decision points in the development of traditional products?


Johan Malmqvist (contact)

Full Professor at Chalmers, Industrial and Materials Science, Product Development


Volvo Group

Gothenburg, Sweden



Funding Chalmers participation during 2010–2011

Volvo Group

Funding Chalmers participation during 2010–2011

Related Areas of Advance and Infrastructure

Information and Communication Technology

Areas of Advance

Sustainable development

Driving Forces


Areas of Advance

More information

Project Web Page at Chalmers

Latest update