MASIT+: Industrialization of service - data and methods


The project addresses the task of taking a service concept from service idea to commercialised, profitable service, specifically in a manufacturing firm context. This project addresses these issues:

1.What approach do manufacturing firms adopt today when they develop new service ideas towards commercialisation? What challenges are experienced?

2.What kind of data and method support is needed at different decision points of the service development process, and how do these differ from the decision points in the development of traditional products?


Johan Malmqvist (contact)

Professor at Product and Production Development, Product Development


Volvo Technology

Gothenburg, Sweden



Funding years 2010–2011

Volvo Technology

Funding years 2010–2011

Related Areas of Advance and Infrastructure

Information and Communication Technology

Area of Advance


Area of Advance

Sustainable Development

Chalmers Driving Force

More information

Project Web Page at Chalmers

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