Perceived meaning in virtual reality architectural models.
Paper in proceedings, 2001

This explorative study investigated how the participants experience a VR-presentation of an office building. Three office types (landscape, mixed and traditional) were presented in a between-subjects experimental design to employees at the Ericsson company in Sweden. The effects on the participants’ experience were measured using the Semantic Environmental Scale (the SMB-scale, Küller, 1975; 1991), a standardised instrument consisting of eight meaning dimensions, each measured using four to eight adjectives on seven-step scales. The SMB-results showed that the participants’ experience of the three office types differed with regard to the dimensions, pleasantness, enclosedness and social status. We also found effects of gender on the meaning dimensions affection, potency and unity. Our research,conducted in an ecologically valid context, suggests that the VR-model tested produces realistic effects on the participants’ experience.

realism

experience

Semantic Environmental Scale

SMB

Virtual Reality

VR

architectural models

Author

Mattias Roupé

Chalmers, Department of Applied Building and Civil Engineering - Chalmers Lindholmen

Claes Wernemyr

Chalmers, Department of Applied Building and Civil Engineering - Chalmers Lindholmen

Börje Westerdahl

Chalmers, Department of Applied Building and Civil Engineering - Chalmers Lindholmen

Kaj Suneson

Chalmers, Department of Mechanical Engineering - Chalmers Lindholmen

Carl Martin Allwood

University of Gothenburg

I O. Tullberg, N. Dawood & M. Connell (red.), Proceedings of the conference AVR II and CONVR 2001 Conference on applied virtual reality in engineering and construction, 4 – 5 October 2001 Chalmers, Göteborg, Sweden

117-127

Subject Categories

Psychology (excluding Applied Psychology)

Other Civil Engineering

More information

Created

10/7/2017