Quasi-subscribers and Demand Saturation: An Analysis of the Swedish Mobile Phone Market
Paper in proceedings, 2010

This study provide an analysis to explain the emergence of quasi-subscribers – mobile phone subscribers with multiple subscriptions – and discusses its impact on the demand saturation for mobile phone subscription in Sweden. Using a logistic growth model and nonlinear regression based on observations from the year 2002 to 2009, the study estimates that the quasi-subscribers exaggerate the penetration and demand saturation level in the Swedish mobile phone market. This implies that the mobile phone subscriptions will still continue to grow despite the recent high level of penetration rate in Sweden. It also indicates that demand saturation in the mobile phone market should not be forecasted solely on the basis of the number of subscriptions or the number of subscribers. Instead it should be estimated by examining the trend of both, so that the proportion of quasi-subscribers can also be revealed and a better projection of saturation level can be made. Furthermore, future studies are necessary to investigate factors driving the phenomenon of quasi-subscribers as well as to find a suitable business and policy strategy to overcome the potential problems.

Quasi-subscribers

mobile phone

demand saturation

multiple subscriptions

Author

Tsani Annafari

Chalmers, Technology Management and Economics, Technology and Society

Erik Bohlin

Chalmers, Technology Management and Economics, Technology and Society

Proceedings of the 9th Conference on Telecommunication and Techno-Economics, 7-9 June 2010, Ghent, Belgium

Art. no. 5557708-

Subject Categories

Production Engineering, Human Work Science and Ergonomics

Other Computer and Information Science

DOI

10.1109/CTTE.2010.5557708

ISBN

978-1-4244-7988-7

More information

Created

10/7/2017