How does concept development contribute to successful launch? Exploring the role and the sources of Hard-to-Imitate Signals
Paper in proceeding, 2012
Lead users
Capabilities
Signals
Innovation
Business model
Fuzzy front end
Author
Magnus Holmén
Chalmers, Technology Management and Economics, Innovation and R&D Management
Sara Fallahi
Chalmers, Technology Management and Economics, Innovation and R&D Management
Rifat Sharmelly
DRUID 2012, Copenhagen, CBS June 19 - 21
Subject Categories
Production Engineering, Human Work Science and Ergonomics
Business Administration
Areas of Advance
Production
Driving Forces
Innovation and entrepreneurship