Green Marketing on the Go: A Cup of Coffee Opening Up Vistas on a Train Journey
Journal article, 2012
This article analyzes a co-branding venture between a Swedish
railroad company and a coffee company that resulted in a
disposable coffee cup. The aim is to relate it to environmental marketing, contextualize it as a cultural object, and trace its media history. Landscape representation in railroad marketing, coffee marketing, and conservation photography is discussed. What does the cup show and what does it exclude from view? The theoretical approach is actor-network theory.
packaging
tactile vision
railroad marketing
green marketing
coffee marketing
environmentalism
conservation photography
panoramic vision
Author
Karin Wagner
Chalmers, Applied Information Technology (Chalmers), Division of Informatics (Chalmers)
Photography and Culture
1751-4517 (ISSN) 1751-4525 (eISSN)
Vol. 5 2 167-187Subject Categories
Art History
DOI
10.2752/175145212X13330132507022