Green Marketing on the Go: A Cup of Coffee Opening Up Vistas on a Train Journey
Artikel i vetenskaplig tidskrift, 2012
This article analyzes a co-branding venture between a Swedish
railroad company and a coffee company that resulted in a
disposable coffee cup. The aim is to relate it to environmental marketing, contextualize it as a cultural object, and trace its media history. Landscape representation in railroad marketing, coffee marketing, and conservation photography is discussed. What does the cup show and what does it exclude from view? The theoretical approach is actor-network theory.