Green Marketing on the Go: A Cup of Coffee Opening Up Vistas on a Train Journey
Artikel i vetenskaplig tidskrift, 2012

This article analyzes a co-branding venture between a Swedish railroad company and a coffee company that resulted in a disposable coffee cup. The aim is to relate it to environmental marketing, contextualize it as a cultural object, and trace its media history. Landscape representation in railroad marketing, coffee marketing, and conservation photography is discussed. What does the cup show and what does it exclude from view? The theoretical approach is actor-network theory.

packaging

tactile vision

railroad marketing

green marketing

coffee marketing

environmentalism

conservation photography

panoramic vision

Författare

Karin Wagner

Chalmers, Tillämpad informationsteknologi, Avdelningen för informatik (Chalmers)

Photography and Culture

1751-4525 (eISSN)

Vol. 5 2 167-187

Ämneskategorier

Konstvetenskap

DOI

10.2752/175145212X13330132507022