Organizing sustainable product chains of a multinational corporation: life cycle management in practice

Paper in proceeding, 2013

LCM literature is mainly of a normative character and LCM is typically defined by holistic environmental focus, internal integration, collaboration with external actors and carried out with an abundant LCM-based toolbox. To contrast, a study of LCM in practice shows here how LCM is enacted by linking environmental initiatives attached to different steps of a generic product chain. It also shows how practitioners struggle with processes of internal integration and external collaboration.