"Looks great, feels amazing": The tactile dimension of packaging
Paper in proceeding, 2013

tactitility

marketing

packaging

Author

Karin Wagner

Chalmers, Applied Information Technology (Chalmers)

Hansson, Lena; Holmberg, Ulrika; Brembeck, Helene (red) Making Sense of Consumption. Selections from the 2nd Nordic Conference on Consumer Research 2012. Göteborg.

139-150
978-91-974642-6-0 (ISBN)

Subject Categories

Art History

ISBN

978-91-974642-6-0

More information

Created

10/7/2017