"Looks great, feels amazing": The tactile dimension of packaging
Paper in proceeding, 2013
tactitility
marketing
packaging
Author
Karin Wagner
Chalmers, Applied Information Technology (Chalmers)
Hansson, Lena; Holmberg, Ulrika; Brembeck, Helene (red) Making Sense of Consumption. Selections from the 2nd Nordic Conference on Consumer Research 2012. Göteborg.
139-150
978-91-974642-6-0 (ISBN)
Subject Categories
Art History
ISBN
978-91-974642-6-0