"Looks great, feels amazing": The tactile dimension of packaging
Paper i proceeding, 2013

tactitility

marketing

packaging

Författare

Karin Wagner

Chalmers, Tillämpad informationsteknologi

Hansson, Lena; Holmberg, Ulrika; Brembeck, Helene (red) Making Sense of Consumption. Selections from the 2nd Nordic Conference on Consumer Research 2012. Göteborg.

139-150

Ämneskategorier

Konstvetenskap

ISBN

978-91-974642-6-0