"Looks great, feels amazing": The tactile dimension of packaging
Paper i proceeding, 2013
tactitility
marketing
packaging
Författare
Karin Wagner
Chalmers, Tillämpad informationsteknologi
Hansson, Lena; Holmberg, Ulrika; Brembeck, Helene (red) Making Sense of Consumption. Selections from the 2nd Nordic Conference on Consumer Research 2012. Göteborg.
139-150
978-91-974642-6-0 (ISBN)
Ämneskategorier
Konstvetenskap
ISBN
978-91-974642-6-0