Joyride! Towards User Experience Design for In-Vehicle Systems
Licentiate thesis, 2014

Modern vehicles are no longer used solely for transportation but are also multi-featured environments that offer a host of additional possibilities. As a result, the topic of in-vehicle user experience has become a primary area of interest for the vehicle industry and for vehicle researchers worldwide. While existing design approaches for human vehicle interaction focus on factors such as safety and efficiency, there is an emergent need for design knowledge that can support a process that is geared towards the facilitation of desirable in-vehicle experiences. This thesis presents an approach for designing in-vehicle interactions that is rooted in user research and existing, theoretical user experience knowledge. The main contribution of this thesis is the need dimensions, which are factors that help connect the abstract human needs to specific ways that these needs are satisfied. The need dimensions can be used in order to represent the user’s interests in all phases of the design process and help design teams understand and empathize with their target groups. The need dimensions can contribute in the analysis phase of the design process by pinpointing areas worth exploring further and by suggesting appropriate user research methods. In the synthesis phase, the need dimensions can be used with structured ideation methods in order to produce design solutions that target specific user requirements. Finally, the dimensions can help optimize the evaluation phase towards checking whether the user’s needs and wants are fulfilled by proposed design solutions. A vehicle interaction design process that is focused on users can generate positive interactions and therefore support the creation of desirable user experience.



User Experience




Visual Arena, Lindholmen
Opponent: Brendon Clark, PhD, Swedish ICT


Dimitrios Gkouskos

Chalmers, Applied Information Technology (Chalmers)

Chalmers, Vehicle and Traffic Safety Centre at Chalmers (SAFER)

How am I feeling?–The Challenge of Evaluating Pleasure-Of-Use in Vehicle Interfaces

Proceedings of NES 2012: Ergonomics for sustainability and growth,; Vol. 1(2012)p. 1-6

Paper in proceeding

Exploring User Needs in Automobiles

Proceedings of the 12th International Design Conference DESIGN 2012,; (2012)p. 1369-1376

Paper in proceeding

The use of affective interaction design in car user interfaces

Work,; Vol. 41(2012)p. 5057-5061

Journal article

Areas of Advance

Information and Communication Technology


Subject Categories

Interaction Technologies

Human Aspects of ICT

Report - IT University of Göteborg, Chalmers University of Technology and the University of Göteborg

Visual Arena, Lindholmen

Opponent: Brendon Clark, PhD, Swedish ICT

More information