The spread of product development methodology: Exploring drivers and barriers in Swedish Industry
Paper in proceedings, 2014
The outcome of Design, Innovation and Product development research is often manifested as
recommendations in the form of methods, but these do not always find their way into
industrial application. This paper elaborates on drivers and barriers for the spread of product
development methodology based on 41 interviews with managers, designers, developers and
knowledge brokers. Results indicate a range of motives for adopting methods including e.g.
coordination of different actors, generation of documentation, methods serving as tools for
various design tasks etc. However; the value of tools must be seen in relation to local
conditions and practices. The spread of methods occurs between and within organisations and
may be actively supported while ideally “good tools spread themselves”. Participants call for
methods to be scalable or malleable, guiding, informing and enabling without constraining or
enforcing too rigid procedures.
Product development methods