Metaphors in Design Curricula
Paper in proceedings, 2014

Metaphors are central to the way we see and shape the world, and identifying metaphors can help to question how certain issues are explained or set-up, thereby opening up a range of opportunities for design. This paper explores how metaphors can contribute to understanding theories and models, as well as problems and opportunities in design courses at different levels. Following the introduction, section two and three introduce metaphors, and identify the roles metaphors play in design and design education with help of analyzing three examples in design curriculum. The fourth and final section discusses educational implications of metaphors as tools to inspire and facilitate knowledge generation in design curricula.


Viktor Hjort af Ornäs

Chalmers, Product and Production Development, Design and Human Factors

Martina Keitsch

Norwegian University of Science and Technology (NTNU)

Kjersti Schulte

SINTEF Raufoss Manufacturing AS

Norwegian University of Science and Technology (NTNU)

A. Eger, A. Kovacevic, & B. E. Parkinson (Eds.), Design Education & Human Technology Relations - Proceedings of the 16th International Conference on Engineering and Product Design Education.

978-1-904670-55-1 (ISBN)

Subject Categories


Learning and teaching

Pedagogical work



More information

Latest update