Research methods in industrial marketing studies
Book chapter, 2004
Author
Anna Dubois
Chalmers, Department of Industrial Marketing
Luis Araujo
In Håkansson, H., Harrison, D. and Waluszewski, A. (eds.) Rethinking marketing: developing a new understanding of markets, John Wiley & Sons Inc., Chichester.
207-228
Subject Categories
Production Engineering, Human Work Science and Ergonomics