Managing the balance of perspectives in the early phase on NPD
Journal article, 2006
Product development
Marketing
Research and development
New products
Author
Kamilla Kohn Rådberg
Chalmers, Technology Management and Economics
European Journal of Innovation Management
1460-1060 (ISSN)
Vol. 9 1 44-60Areas of Advance
Transport
Subject Categories
Other Engineering and Technologies
Economics and Business