Visual product identity: Understanding identity perceptions conveyed by visual product design.
Paper in proceeding, 2006
brand
visual identity
Author
Anders Warell
Johanna Stridsman Dahlström
Chalmers, Product and Production Development, Design
Caroline Fjellner
Chalmers, Product and Production Development, Design
In Proceedings from the 5th International Conference on Design & Emotion, 27-29 September, Göteborg
91-975079-5-4 (ISBN)
Subject Categories
ENGINEERING AND TECHNOLOGY
ISBN
91-975079-5-4