Visual product identity: Understanding identity perceptions conveyed by visual product design.
Paper in proceedings, 2006

brand

visual identity

Author

Johanna Stridsman Dahlström

Chalmers, Product and Production Development, Design

Caroline Fjellner

Chalmers, Product and Production Development, Design

In Proceedings from the 5th International Conference on Design & Emotion, 27-29 September, Göteborg

Subject Categories

ENGINEERING AND TECHNOLOGY

ISBN

91-975079-5-4

More information

Created

10/6/2017