A Preliminary Study of Trends in Perceived Quality Design Attributes in the Automotive Luxury Market Segment
Paper in proceedings, 2016

The premium vehicle segment has focused on excellent manufacturing quality, while in contrast the luxury segment has focused on emotional and personalized appeal. We perform qualitative analysis of interviews with Italian, Swedish, and American premium and luxury vehicle manufacturers. Results indicate customers of luxury vehicles now consider quality attributes previously considered only by customers of the premium segment. We quantitatively model this design communication process, and show luxury vehicle manufacturers that neglect benchmarking against the premium segment risk low perceived quality.

modelling

emotional design

automotive

perceived quality

design communication

Author

Konstantinos Stylidis

Chalmers, Product and Production Development, Product Development

Alex Burnap

Monica Rossi

Casper Wickman

Chalmers, Product and Production Development, Product Development

Rikard Söderberg

Chalmers, Product and Production Development, Product Development

Panos Y. Papalambros

DS 84: Proceedings of the DESIGN 2016 14th International Design Conference

1847-9073 (ISSN)

2189-2196

Subject Categories

Mechanical Engineering

Areas of Advance

Production

More information

Created

10/8/2017