The Communication Strategies and Customer's Requirements Definition at the Early Design Stages: An Empirical Study on Italian Luxury Automotive Brands
Paper in proceeding, 2016
communication strategy
customer requirements
perceived quality
automotive
premium
product development
luxury
Author
Konstantinos Stylidis
Chalmers, Product and Production Development, Product Development
Monica Rossi
Polytechnic University of Milan
University of Bergamo
Casper Wickman
Chalmers, Product and Production Development, Product Development
Rikard Söderberg
Chalmers, Product and Production Development, Product Development
Procedia CIRP
22128271 (eISSN)
Vol. 50 553-558Subject Categories
Mechanical Engineering
Areas of Advance
Production
DOI
10.1016/j.procir.2016.04.062