Linkage between urban public transport quality and sustainable mobility

Paper in proceeding, 2016

Nowadays, it has become crucial for urban cities to fulfill the environmental challenges, by reducing the level of pollution and emissions at global and city region level, and providing quality of life to citizens. In the context of increasingly rapid urbanization, there are many challenges in aligning business, earth, and humanity. It is no longer enough to consider “just business” and its economic robustness. Business now needs to be socially and environmentally robust as well. Globalization has made the world flatter, but also hotter and more crowded. This has created many new opportunities for prosperity through new ways of living and working in urban areas, which is driven by growth. The main aim of this paper is to assess and understand by analyzing the linkage between service quality of public transport sector and sustainable mobility (SM) in the city and city regions level. This will support decision makers in understanding how to improve the existing public transports so that it can contribute to sustainability. Sustainable mobility has a central role in the future of sustainable cities, by attempting to understand the reasons behind its effective implementation. There is a specific need to enhance a participatory process empowering all the key stakeholders, so that they can understand the reasoning behind different policy initiatives in building a living city. The challenge is to breaking the norm of using cars in the city and to find an alternative discourse in the city. The willingness to change and acceptance of the collective responsibility could be developed, by improving the attitude to overcome the dependence on private cars.