MaaS service combinations for different geographical areas

Paper in proceeding, 2017

A more efficient use of transport in urban areas and promoting a more sustainable way of living along with ever-accelerating urbanization and digitalization are the main drivers for MaaS. MaaS is needed to solve mobility challenges in cities and new business and service concepts can be easily tested in more densely populated environments first. However, a huge number of people with various demands for mobility services live in smaller communities and rural areas where the availability of and accessibility to mobility services is usually entirely different and more limited than in urban areas. In this paper, MaaS service combinations for four different contexts and geographic areas are identified: 1) MaaS in urban areas; 2) MaaS in suburban areas; 3) MaaS in rural areas; and 4) national and international MaaS. The characteristics of MaaS services in these different geographical areas regarding objectives and included services are also presented.