Drivers and driving: A segmentation based on behaviours and attitudes
Paper in proceeding, 2008

A segmentation of drivers is presented, based on driving style, behaviours and attitudes. Four main segments are identified and described. The segmentation was complied using the Delphi method and is based on the synthesis of the views of a range of leading experts in the field. The segmentation is an essential first step in understanding drivers and creating solutions which will enhance driving behaviour.


Patrick Jordan

Interaction design

Fang Chen

Interaction design

Anders Lindgren

Interaction design

Annual Conference of the Ergonomics Society on Contemporary Ergonomics 2008; Nottingham; United Kingdom; 1 April 2008 through 3 April 2008

978-041546575-5 (ISBN)

Subject Categories

Computer and Information Science



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