Managerial attention alteration in integrated product-service development
Journal article, 2019

This paper examines managerial attention alteration in an integrated product-service development project. A case study was conducted to shed light
on the issue of developing integrated offerings in a product-oriented organisation. It is shown that attention given to product-related aspects will suppress service-related aspects. Since structures and channels benefit a product-orientation, service-related issues that use the same channels tend to be undermined. It is suggested that attention to both aspects would be enabled by a focus on the overall integrated offering rather than on the individual
components competing for attention. However, an integrated project faces challenges in maintaining such a focus due to organisational structures that
separate product- and service-related issues into separate channels.

Attention-based view


product-service development




Siri Jagstedt

Chalmers, Technology Management and Economics, Innovation and R&D Management, Innovation and R&D Management

International Journal of Technology Management

0267-5730 (ISSN) 1741-5276 (eISSN)

Vol. 80 1-2 36-60

Increased innovation capability through efficient development of integrated solutions

VINNOVA, 2017-09-01 -- 2019-08-31.

Subject Categories

Other Mechanical Engineering

Areas of Advance


Driving Forces

Innovation and entrepreneurship



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