Managerial attention alteration in integrated product-service development
Artikel i vetenskaplig tidskrift, 2019
on the issue of developing integrated offerings in a product-oriented organisation. It is shown that attention given to product-related aspects will suppress service-related aspects. Since structures and channels benefit a product-orientation, service-related issues that use the same channels tend to be undermined. It is suggested that attention to both aspects would be enabled by a focus on the overall integrated offering rather than on the individual
components competing for attention. However, an integrated project faces challenges in maintaining such a focus due to organisational structures that
separate product- and service-related issues into separate channels.
Chalmers, Teknikens ekonomi och organisation, Innovation and R&D Management, Innovation and R&D Management
International Journal of Technology Management
0267-5730 (ISSN) 1741-5276 (eISSN)Vol. 80 1-2 36-60
Ökad innovationsförmåga genom effektiv utveckling av integrerade lösningar
VINNOVA, 2017-09-01 -- 2019-08-31.
Innovation och entreprenörskap