Perceived quality framework in product generation engineering: an automotive industry example
Journal article, 2019

Perceived quality refers to customers’ cognitive and emotional responses to a particular design, often also associated with craftsmanship and customer satisfaction. Previous research defined a taxonomy of perceived quality and provided understanding about how engineering design decisions impact customer satisfaction. Furthermore, development of new products is frequently based on carrying over attributes of existing products, either from the same producer or from competitors. Previous research offered a new product development methodology combining variations of subsystems to carry over from existing products. This brief presents how these two lines of research combined to design the central console of the Porsche Panamera automobile and discusses the opportunities and challenges posed in the practical implementation of this research.


design communication

perceived quality


product generation engineering


Kostas Stylidis

Chalmers, Industrial and Materials Science, Product Development

Nikola Bursac

Karlsruhe Institute of Technology (KIT)

Nicolas Heitger

Karlsruhe Institute of Technology (KIT)

Casper Wickman

Chalmers, Industrial and Materials Science, Product Development

Volvo Cars

Albert Albers

Karlsruhe Institute of Technology (KIT)

Rikard Söderberg

Chalmers, Industrial and Materials Science

Design Science

2053-4701 (ISSN) 2053-4701 (eISSN)

Vol. 5 e11

Digital Twin for Geometry Assured Production

VINNOVA (2017-05220), 2018-01-01 -- 2019-12-31.

Subject Categories

Mechanical Engineering

Production Engineering, Human Work Science and Ergonomics

Other Mechanical Engineering

Other Engineering and Technologies

Other Engineering and Technologies not elsewhere specified

Vehicle Engineering

Areas of Advance


Materials Science



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