Felicitous design concept: harmonising marketing and design on product, process and strategy levels
Journal article, 2019

Although marketing and design are considerably interrelated and interconnected concepts, there are few practical frameworks to establish collaborations between these two disciplines. This paper introduces the ‘Felicitous Design Concept’ as a framework which can take advantage of the synergy between
existing theories, in particular, Societal Marketing and Persuasive Design. It aims to represent the way that marketing and design cooperate on multiple realms including product, process and strategy.


Societal Marketing

Persuasive Design

Modes of Persuasion

Vitruvian Triad


Nasser Bahrami

Lancaster University

Bijan Aryana

Lancaster University

Design Journal

1460-6925 (ISSN)

Vol. 22 supl. 1 2247-2250

Subject Categories


Interaction Technologies

Business Administration



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