Felicitous design concept: harmonising marketing and design on product, process and strategy levels
Paper i proceeding, 2019

Although marketing and design are considerably interrelated and interconnected concepts, there are few practical frameworks to establish collaborations between these two disciplines. This paper introduces the ‘Felicitous Design Concept’ as a framework which can take advantage of the synergy between
existing theories, in particular, Societal Marketing and Persuasive Design. It aims to represent the way that marketing and design cooperate on multiple realms including product, process and strategy.

Vitruvian Triad

Persuasive Design

Modes of Persuasion

Marketing

Societal Marketing

Författare

Nasser Bahrami

Lancaster University

Bijan Aryana

Lancaster University

Design Journal

1460-6925 (ISSN)

Vol. 22

13th International Conference of the EAD
, ,

Ämneskategorier

Design

Interaktionsteknik

Företagsekonomi

DOI

10.1080/14606925.2019.1595021

Mer information

Senast uppdaterat

2019-10-01