New Product Development and consumer culture: a review
Journal article, 2012
This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture’s role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.
cultural models
consumer culture
evolutionary framework
user research
globalisation
product adoption
emerging markets
product diffusion
NPD
new product development
Author
Bijan Aryana
Norwegian University of Science and Technology (NTNU)
Casper Boks
Norwegian University of Science and Technology (NTNU)
International Journal of Product Development
1477-9056 (ISSN) 1741-8178 (eISSN)
Vol. 16 1 45-62Subject Categories
Production Engineering, Human Work Science and Ergonomics
Other Mechanical Engineering
Business Administration
DOI
10.1504/IJPD.2012.047354