New Product Development and consumer culture: a review
Artikel i vetenskaplig tidskrift, 2012

This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture’s role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.

cultural models

consumer culture

evolutionary framework

user research


product adoption

emerging markets

product diffusion


new product development


Bijan Aryana

Norges teknisk-naturvitenskapelige universitet

Casper Boks

Norges teknisk-naturvitenskapelige universitet

International Journal of Product Development

1477-9056 (ISSN) 1741-8178 (eISSN)

Vol. 16 1 45-62


Produktionsteknik, arbetsvetenskap och ergonomi

Annan maskinteknik




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