Naturalistic driving study for automated driver assistance systems (ADAS) evaluation in the Chinese, Swedish and American markets
Paper in proceeding, 2020

In recent years, Automated Driver Assistance Systems (ADAS) have received great promotion and acceptance in the European market. However, transferring ADAS to other markets may affect driver behavior due to the cultural and contextual differences in various markets. Methods used for capturing these differences are based on subjective data collection. This study shows how vehicle data collected in the ND study helps to identify and investigate further the differences in driver behavior and the driving context in the Chinese, Swedish and US markets. This paper discusses a better way to consider the infrastructural and cultural differences in ADAS design.

Markets analysis

Data-driven evaluation

ND study


Vehicle data


Julia Orlovska

Chalmers, Industrial and Materials Science, Product Development

Casper Wickman

Chalmers, Industrial and Materials Science, Product Development

Volvo Cars

Rikard Söderberg

Chalmers, Industrial and Materials Science

Procedia CIRP

22128271 (ISSN)

Vol. 93 1286-1291

53rd CIRP Conference on Manufacturing Systems, CMS 2020
Chicago, USA,

Data Driven User Experience - DDUX

VINNOVA (2018-05017), 2019-02-01 -- 2021-12-31.

Subject Categories

Transport Systems and Logistics

Applied Psychology

Cultural Studies



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