Design Thinking: Practice and Applications
Book chapter, 2022
This chapter aims to address one common perception of design thinking—its ambiguous nature and transferability from theory to practice. Here, it features three contextually rich case studies provided by leading academics in the field of design and service design. The broad range of cases goes some way to addressing the widely held misconception of design thinking as a superficial and time-consuming exercise. The three examples offered yield an interesting set of insights as to how design can drive commercial success whilst supporting enhanced end-user experiences.
user experience
service design
design process
case studies
design methods
Author
Bijan Aryana
Chalmers, Industrial and Materials Science, Design & Human Factors
Ehsan Baha
Université de Montréal
Radka Newton
Lancaster University
Design Thinking for New Business Contexts: A Critical Analysis through Theory and Practice
149-175
Subject Categories
Design
Economics and Business
Human Computer Interaction
DOI
10.1007/978-3-030-94206-9_8